National identity as seen through the lens of brand advertising: An investigation in an emerging market

Authors

• Avinash G Mulky, Indian Institute of Management BangaloreFollow

Copyright Date

January 2014

Publication Date

1-1-2014

Keywords

Marketing management, Brand management, Emerging market, advertisement

Conference

6th Kern Conference on Visual Communication, 24-26 April, 2014, Rochester, NY, USA