Effect of intra-household heterogeneity and communal consumption on household demand

Authors

• Vedha Ponnappan
• Avadhoot Jathar
• Srinivas Prakhya, Indian Institute of Management BangaloreFollow

Copyright Date

January 2017

Publication Date

1-1-2017

Keywords

Household

Conference

11th Nasmei International Marketing Conference, 22-23 December, 2017, Great Lakes, Chennai