Overcoming locational disadvantage: identity work and category manoeuvring by emerging economy multinationals

Authors

• J Ramachandran, Indian Institute of Management BangaloreFollow
• Anirvan Pant

Copyright Date

January 2015

Publication Date

1-1-2015

Keywords

Emerging economy multinationals

Conference

AIB 2015 - Academy of International Business Annual Meeting, 27-30 June, 2015, Bengaluru