An exploratory analysis of user retention and engagement in the mobile app market

Authors

• Preeti Krishnan Lyndem, Indian Institute of Management BangaloreFollow
• Dhrithi Mahadevan, Indian Institute of Management BangaloreFollow
• A Kumar
• R Bezawada

Copyright Date

January 2018

Publication Date

1-1-2018

Keywords

Mobile app market, Mobile application, Mobile app develoment

Conference

40th Annual ISMS Marketing Science Conference, 13-16 June, 2018, Philadelphia, Pennsylvania, USA