Impact of quality, value, satisfaction and loyalty on future buying behavior

Authors

• Swagato Chatterjee
• G Shainesh, Indian Institute of Management BangaloreFollow
• C N Sai Sravanan

Copyright Date

January 2014

Publication Date

1-1-2014

Keywords

Marketing management, Buying behavior, Loyalty, Emerging markets

Conference

2014 Annual Conference of the Emerging Markets Conference Board, 9-11 January, 2014, IIM Lucknow