Relevance and affordability: the Key to Indian markets

Authors

• Y L R Moorthi, Indian Institute of Management BangaloreFollow

Copyright Date

January 2014

Publication Date

1-1-2014

ISBN

978-93-8326-307-3

Keywords

Marketing management, Indian markets

Conference

Changing Global Economic Perspectives: Managing Sustained and Inclusive Growth”, 8-9 February, 2014, Jaipuria Institute of Management, Ghaziabad