Assessment of aggregate interaction effect and persistence effect in market share analysis

Authors

• Nagasimha Balakrishna Kanagal, Indian Institute of Management BangaloreFollow

Copyright Date

January 2010

Publication Date

1-1-2010

Keywords

Market share analysis

Conference

First Analytics Conference of Kotler-Srinivasan Center of Research in Marketing, 30-31 July, 2010, Great Lakes Institute of Management, Chennai