Opposite-gender pairing of consumers and service employees

Authors

• Preeti Krishnan Lyndem, Indian Institute of Management BangaloreFollow
• Tabitha Thomas

Copyright Date

January 2017

Publication Date

1-1-2017

Keywords

Marketing management, Consumer behaviour, Emotions, Gender equality

Conference

ANZMAC (Australia and New Zealand Marketing Academy) Conference, 4-6 December, 2017, Melbourne, Australia