Drivers of behavioural intentions for a new service among current customers

Authors

• P Radhika
• Anup Krishnamurthy
• G Shainesh, Indian Institute of Management BangaloreFollow

Copyright Date

January 2012

Publication Date

1-1-2012

Keywords

Marketing management, Customer insights, Services marketing

Conference

Great lakes 7th international Research Conference, 28th December, 2012, Chennai, India