A typical shifts post service failure: Level of co-creation influences future motivation to Co-create

Authors

• Praveen Sugathan
• Avinash G Mulky, Indian Institute of Management BangaloreFollow

Copyright Date

January 2015

Publication Date

1-1-2015

Keywords

Motivations, Behavioural science, Behavioural study

Conference

American Marketing Association 2015 - Summer Marketing Educators Conference (Summer AMA), 15th August, 2015, Chicago, IL, USA