Key drivers of impulse purchasing online: An exploration in an emerging market

Authors

• Praveen Raj
• Vignesh Meyappan
• Avinash G Mulky, Indian Institute of Management BangaloreFollow

Copyright Date

January 2018

Publication Date

1-1-2018

Keywords

Marketing management, Emerging market

Conference

Proceedings of 2018 Atlantic Marketing Association Conference, September 26-29, 2018 New Orleans, LA, USA