Use of alternate delivery methods by online retailers with last mile-delivery constraints

Description

The last-mile delivery accounts for significant cost in door-delivery model of e-retailers, forcing them to incorporate alternate delivery models. This study aims to analyse the factors which influence selection of delivery models, and aid e-retailers in choosing the optimal mix of and ways to integrate these models with existing supply chain.

Publication Date

1-1-2018

Keywords

Online marketing, Retail marketing, Online retailers, Banking, Public transit

Conference

POMS 29th Annual Conference, 4-7 May, 2018, Houston, USA

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