Drivers of retailers' sales: Exploring the role of value, satisfaction and loyalty

Authors

• Swagato Chatterjee
• Giriraj Garg
• G Shainesh, Indian Institute of Management BangaloreFollow

Copyright Date

January 2013

Publication Date

1-1-2013

Keywords

Marketing management, Customer satisfaction, Loyalty

Conference

7th Great Lakes NASMEI Marketing Conference, 27-28 December, 2013, Chennai