Buzz the right word: Targeting through word-of-mouth agents

Authors

• Sreelata Jonnalagedda, Indian Institute of Management BangaloreFollow
• Manaswini Bhalla, Indian Institute of Management BangaloreFollow

Copyright Date

January 2012

Publication Date

1-1-2012

Keywords

Marketing management

Conference

SMU Marketing Conference (AMAC 2013), 18-19 January, 2013, Singapore Management University