Marketing textbooks in emerging markets: An exploratory study of Indian adaptations of US textbook

Authors

• Avinash G Mulky, Indian Institute of Management BangaloreFollow

Copyright Date

January 2015

Publication Date

1-1-2015

Keywords

Marketing management, Emerging market

Conference

2015 Annual Conference of Marketing Educators Association, 15-17 April, 2015, Las Vegas, NV, USA