Drivers of e-commerce/e-business success: constructs, antecedents & moderators in adoption of technology enabled products & services

Description

The success of E-business / E-commerce initiatives of brick and mortar organizations primarily depends on the acceptance and adoption of information technology based products and services by customers. In this paper the authors developed a framework based on available literature to understand what drives customer intention to adopt information technology enabled products and services. Using the technology acceptance model as a basis, the authors identify additional constructs; moderators and antecedents to better explain adoption. An approach to develop a detailed survey instrument is presented.

Publication Date

1-1-2011

Publisher

CAIE

Keywords

Technology adoption, Financial products/services, Information technology, E-Business/Ecommerce

Conference

41st International Conference on Computers and Industrial Engineering (CIE41): 23-26 October, 2011, Los Angeles

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