Bidding behavior: impact of recommendations

Authors

• Manaswini Bhalla, Indian Institute of Management BangaloreFollow
• Sreelata Jonnalagedda, Indian Institute of Management BangaloreFollow
• Patrali Chakrabarty

Copyright Date

January 2013

Publication Date

1-1-2013

Publisher

INFORMS

Keywords

Marketing Management, Biddng Behaviour

Conference

INFORMS Marketing Science Society Conference 2013: 11-13 July, 2013, Swissôtel The Bosphorus, Istanbul, Turkey