CSR’s problem with good governance

Description

It is important to ensure that companies do not use spending on Corporate Social Responsibility (CSR) as a proxy for promoting their brands. There has been a debate in Bengaluru recently relating to a donation made by construction firm Puravankara to the Suchitra Cinema and Cultural Academy Trust. While the details of the organizational structure of the recipient are intricate, the debate has revolved around three contentious issues about the conditionality imposed on a corporate social responsibility (CSR) grant by the company. The three conditions that the donor agency proposed (according to a communique by the trustees of the recipient organization) was: (a)The trust to be renamed to include the name of the donor; (b) A permanent place for the donor on the board of trustees; and (c) The land or building named after the donor. Read more at: https://www.livemint.com/Opinion/I7B5kpFWXgFxN6WGAFrynM/CSRs-problem-with-good-governance.html

Publication Date

2-5-2017

Publication Title

LiveMint

Publisher

HT Media Limited

Keywords

Corporate Social Responsibility, CSR, Brand promotions, Philanthropy, Corporate practices

Source Link URL

https://www.livemint.com/Opinion/I7B5kpFWXgFxN6WGAFrynM/CSRs-problem-with-good-governance.html

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