When stereotypes are welcome

Description

Stereotypes in commonplace parlance are more associated with run-of-the-mill images. In the context of consumer behaviour, it is associated with meanings and pictures that are carried by consumers in their psyche. Read more at: https://www.thehindubusinessline.com/catalyst/When-stereotypes-are-welcome/article20016904.ece

Publication Date

7-1-2011

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Marketing management, Consumer behaviour, Stereotypes

Source Link URL

https://www.thehindubusinessline.com/catalyst/When-stereotypes-are-welcome/article20016904.ece

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