What does it take for MNCs to succeed in India?

Description

To make a mark in the country, multinational firms need to make India a strategic priority and give it a special geographical focus. Many multinational corporations have struggled to get it right in India. These include big names such as Fiat and Electrolux and a host of Japanese companies including Sony and Panasonic. In contrast, Korean companies have been more successful even though sometimes they entered India as many as ten years later than their rivals from other countries. I often wondered why. Read more at: https://www.thehindubusinessline.com/news/variety/what-does-it-take-for-mncs-to-succeed-in-india/article23030345.ece

Publication Date

12-9-2013

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Multinational corporations, MNCs, Multinational firms

Source Link URL

https://www.thehindubusinessline.com/news/variety/what-does-it-take-for-mncs-to-succeed-in-india/article23030345.ece

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