Feet on ground, head in the clouds

Description

Down-to-earth conceptualising and digital tools – today, marketing calls for a smart blend of the two. Digitalisation, social media and big data are prerequisites in the marketing strategies of brands. The fundamental question is whether traditional concepts still hold good during times of digitalisation. There are three basic points that need to be taken into consideration: marketing deals with the mind-set of the consumer; any marketing strategy needs to score high on relevance more than ever before; and digitalisation enhances a strategy that has its anchor in concepts. Read more at: https://www.thehindubusinessline.com/catalyst/feet-on-ground-head-in-the-clouds/article8590084.ece

Publication Date

12-5-2016

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Digitalisation, Marketing strategy

Source Link URL

https://www.thehindubusinessline.com/catalyst/feet-on-ground-head-in-the-clouds/article8590084.ece

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