Diffusing channels of self-service

Description

Entertainment, banking, telecom and retail have seen significant changes in consumer adaptation of services. Services are basically differentiated through intangibility, inseparability, customisability and perishability. Each of these aspects is important from the viewpoint of services. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Diffusing-channels-of-self-service/article20017569.ece

Publication Date

30-9-2011

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Consumer behaviour, Self-service

Source Link URL

https://www.thehindubusinessline.com/todays-paper/tp-brandline/Diffusing-channels-of-self-service/article20017569.ece

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