Brands and consumer choices: Scenarios in brand management.

Description

While going around a departmental store, I found a branded traditional snack (marked as ‘low fat’) in one of the shelves. Enquiries with the sales person in the vicinity revealed that such snacks had a specific segment of consumers (not large in number) who repeatedly bought the brand and the category. Read more at: https://economictimes.indiatimes.com/news/company/corporate-trends/brands-and-consumer-choices/articleshow/6060912.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

Publication Date

18-6-2010

Publication Title

The Economic Times

Publisher

Bennett, Coleman & Co. Ltd.

Keywords

Marketing management, Branding, Brand management

Source Link URL

https://economictimes.indiatimes.com/news/company/corporate-trends/brands-and-consumer-choices/articleshow/6060912.cms

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