The eternal gold rush

Description

In India, gold has a unique position for Hindus as the sacredness of the metal goes back to the start of creation. "Gold is God, sir. Gold is God! Gold is God and you must never forget it!" That is how an Indian jewellery merchant explained the concept of gold to a European investment director. In the recorded history of the human race, gold is the only asset that has fulfilled the condition of safeguarding, protecting and transferring wealth inter-generationally. Gold is valuable, portable and its ownership can be kept confidential. Gold can also be easily transacted from the busiest commercial centre to the remotest hut in far-flung areas, a characteristic that no other instrument possesses. This book, divided into two parts plus a fairly lengthy introduction, examines the intrinsic appeal that gold holds for people - security and the desire to own something of beauty - and investment strategies. Read more at: https://www.business-standard.com/article/opinion/the-eternal-gold-rush-116020201375_1.html

Publication Date

2-2-2016

Publication Title

Business Standard

Publisher

Business Standard Private Ltd.

Keywords

Jewellery, Gold, Indian jwellery, Investments

Source Link URL

https://www.business-standard.com/article/opinion/the-eternal-gold-rush-116020201375_1.html

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