In pursuit of persuasion
Description
Relevance of the proposition, benefit delivery and brand assurance are important aspects that play a role in persuading consumers Brands pursue consumers to buy them and consumers react in a variety of ways when they shop for a category/brand or look for information. How does the art of persuasion work for marketers and how are diverse segments of consumers persuaded? These are interesting aspects of consumer behaviour as situations differ and motives of consumers differ. To complicate things, consumers decide using information, their own thinking and emotions too. Read more at: https://www.thehindubusinessline.com/catalyst/in-pursuit-of-persuasion/article9416258.ece
Copyright Date
December 2016
Publication Date
8-12-2016
Publication Title
The Hindu Business Line
Publisher
THG Publishing Pvt. Ltd.
Keywords
Consumer behaviour, Brand management, Branding
Source Link URL
https://www.thehindubusinessline.com/catalyst/in-pursuit-of-persuasion/article9416258.ece
