Succeeding in India

Description

India is a highly complex and competitive, yet immensely attractive market. However, there is a substantial difference between products that succeed in the developed world and those that resonate with customers in India. Based on the real-world experiences of both Indian and foreign businesses operating on the subcontinent, five key principles have been identified which, when followed, distinguish successful firms from unsuccessful initiatives.

Publication Date

1-1-2017

Publisher

Business Expert Press

Keywords

Bottom-of-Pyramid marketing, Business model adaptation, Case studies, Emerging markets India, Value for money

Source Link URL

http://www.wolfgangmessner.com/dolo/Messner_Shainesh_Zalesky_2017_Succeeding-in-India_BEP.pdf

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