Marketing in the new-era: Combating competition in a globalizing economy: by J S Panwar, New Delhi: Sage Publications,1997.

Authors

Mithileshwar Jha, Indian Institute of Management BangaloreFollow

Document Type

Book Review

Recommended Citation

Jha, Mithileshwar (1997) "Marketing in the new-era: Combating competition in a globalizing economy: by J S Panwar, New Delhi: Sage Publications,1997.," IIMB Management Review: Vol. 9: Iss. 4, Article 7.
Available at: https://research.iimb.ac.in/imr/vol9/iss4/7

Publication Date

10-1-1997

First Page

116

Last Page

117