IIMB Management Review
Document Type
Article
Abstract
Much of contemporary management thought and corporate practice rests upon the assumption that change and flexibility are desirable in themselves. However, activity does not always lead to progress. There might well be movement but this could be away from a known position of strength to more insecure ground. Before jumping on to the 'change for the sake of change' band wagon, companies are advised to consider aspects such as the desirability and nature of changes sought, ways of implementing changes effectively and ameliorating their negative effect. A more holistic, people - centred and thinking approach to change is advocated.
Recommended Citation
Coulson-Thomas, Colin
(1997)
"Business transformation: relevance and risks,"
IIMB Management Review: Vol. 9:
Iss.
4, Article 3.
Available at:
https://research.iimb.ac.in/imr/vol9/iss4/3
Publication Date
10-1-1997
First Page
38
Last Page
48
Included in
Business Administration, Management, and Operations Commons, Strategic Management Policy Commons