Busting universal truths

Authors

R Gopalakrishnan, Unilever (India)

Document Type

Personal Perspective

Abstract

Former Chairman of Unilever Arabia faces the challenge of managing change in a multi-cultural environment. No truth, he discovers, is universal.

Recommended Citation

Gopalakrishnan, R (1997) "Busting universal truths," IIMB Management Review: Vol. 9: Iss. 2, Article 5.
Available at: https://research.iimb.ac.in/imr/vol9/iss2/5

Publication Date

4-1-1997

First Page

99

Last Page

102