Public relation in corporate policy

Authors

Dilip Cherian, Centre for Image Management Studies

Document Type

Article

Abstract

The widely perceived image of Public Relations (PR) as mere window dressing is fast changing. PR is now evolving into a formalised mainstream element of corporate decision making responsible for creating and presenting a robust image of its company and performing the highly sensitive task of balancing between corporate interests and public understanding of corporate performance

Recommended Citation

Cherian, Dilip (1997) "Public relation in corporate policy," IIMB Management Review: Vol. 9: Iss. 1, Article 4.
Available at: https://research.iimb.ac.in/imr/vol9/iss1/4

Publication Date

1-1-1997

First Page

5

Last Page

9