Business communication today by Sushil Bahl. Response Books, New Delhi. A division of Sage Publications.

Authors

C N Kumar, Indian Institute of Management Bangalore

Document Type

Book Review

Abstract

Ihe book under review, as the author says in the preface, has been mainly targeted at new entrants and students in communication- related fields such as advertising, public relations and media. The book starts with the subject of what business communication is about, and covers aspects of written, verbal and non-verbal communication and how to make them effective. This could serve as a useful hand book for beginners as well as other more experienced practitioners and “executives on-run”.

Recommended Citation

Kumar, C N (1996) "Business communication today by Sushil Bahl. Response Books, New Delhi. A division of Sage Publications.," IIMB Management Review: Vol. 8: Iss. 3, Article 9.
Available at: https://research.iimb.ac.in/imr/vol8/iss3/9

Publication Date

12-1-1996

First Page

121

Last Page

122