Managing creativity for corporate excellance by PN Rastogi : Macmillan India, 1996.

Authors

Nina Jacob, Indian Institute of Management Bangalore

Document Type

Book Review

Abstract

This particular book has a few sections which are best skipped by readers who are unfamiliar with the subject matter of creativity. Chapter 2 begins, “Creativity has come to be recognized as a valuable resource influenced by competitive factors”. What in effect Rastogi implies is that the capacity o be creative can imbue an organisation with a competitive edge over its rivals, as is borne out after reading the section entitled “creativity as a competive resource”. For executives who want to outperform their peers, simply having a high need for achievement is not enough. Managers should know how to creatively realise their full potential. That is the take-home message of Rastogi.

Recommended Citation

Jacob, Nina (1996) "Managing creativity for corporate excellance by PN Rastogi : Macmillan India, 1996.," IIMB Management Review: Vol. 8: Iss. 2, Article 6.
Available at: https://research.iimb.ac.in/imr/vol8/iss2/6

Publication Date

6-1-1996

First Page

102

Last Page

104