IIMB Management Review
Document Type
Article
Recommended Citation
Kasturi, Anand
(1996)
"Are you being served? Organisational survival may depend on the response,"
IIMB Management Review: Vol. 8:
Iss.
1, Article 6.
Available at:
https://research.iimb.ac.in/imr/vol8/iss1/6
Publication Date
3-1-1996
First Page
40
Last Page
49
Included in
Marketing Commons, Organizational Behavior and Theory Commons, Social and Behavioral Sciences Commons