Pharmacutrical marketing in India by Subba Rao, New Delhi :Asian Institute of Pharmacutical Marketing Publiucation, 1990.

Authors

R K Vijayasarathy

Document Type

Book Review

Recommended Citation

Vijayasarathy, R K (1990) "Pharmacutrical marketing in India by Subba Rao, New Delhi :Asian Institute of Pharmacutical Marketing Publiucation, 1990.," IIMB Management Review: Vol. 5: Iss. 2, Article 15.
Available at: https://research.iimb.ac.in/imr/vol5/iss2/15

Publication Date

12-1-1990

First Page

121

Last Page

125