Readings in marketing management by V.V,Bellur & Harold W. Barkman, Bombay: Himalaya Publishing House, 1987.

Authors

S Shivaramu, Indian Institute of Management BangaloreFollow

Document Type

Book Review

Recommended Citation

Shivaramu, S (1988) "Readings in marketing management by V.V,Bellur & Harold W. Barkman, Bombay: Himalaya Publishing House, 1987.," IIMB Management Review: Vol. 3: Iss. 2, Article 10.
Available at: https://research.iimb.ac.in/imr/vol3/iss2/10

Publication Date

12-1-1988

First Page

112

Last Page

115