Marketing Research: Theory and practice by Bellur V.V. Himalaya Publishing House, 1987.

Authors

P Bhaskaran, Indian Institute of Management Bangalore

Document Type

Book Review

Recommended Citation

Bhaskaran, P (1988) "Marketing Research: Theory and practice by Bellur V.V. Himalaya Publishing House, 1987.," IIMB Management Review: Vol. 3: Iss. 1, Article 2.
Available at: https://research.iimb.ac.in/imr/vol3/iss1/2

Publication Date

6-1-1988

First Page

97

Last Page

100