IIMB Management Review
Articles
The Arduous Path to Brand Loyalty
B S Bhatia and Anupam Bawa
Decomposing a Partner : Intra-organisational Dynamics in Inter-organisational Relationships
Abhoy K Ojha
The Capital Investment Economics of Mobile Wireless
Hemant Kumar Sabat
Indian Steel Industry at the Crossroads : A Strategic Perspective
Gautam Sinha and Satyajit Jena
Editorial
Discussions (Round Table)
IPR : Pharmaceuticals
Rupa Chanda
IPR : Information Technology
Subhashish Gupta
IPR : Experiences of Inventors
Pavan Mamidi
TRIPS and IPR : The Heart of the Matter
T N Srinivasan
Interview
Management Update
Competitiveness : Perceptions, Reflections and Directions
D K Banwet, Kirankumar Momaya, and Himanshu Kumar Shee
Book Reviews
International competitiveness : Evaluation and enhancement by Kirankumar Momaya, 2001, Hindustan Publishing Corporation, New Delhi.
Badar Alam Iqbal
Industrialisation and Innovation : The Indian Experience by Nasir Tyabji, New Delhi: Sage, 2000.
Rishikesha T Krishnan