IIMB Management Review
Document Type
Book Review
Recommended Citation
Verma, D P S
(2002)
"Customer-driven Services Management by S Balachandran, Response Books, Sage, New Delhi, 1999.,"
IIMB Management Review: Vol. 14:
Iss.
1, Article 23.
Available at:
https://research.iimb.ac.in/imr/vol14/iss1/23
Publication Date
3-1-2002
First Page
140
Last Page
140
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