A Fourth Cellular Operator?

Authors

• B Radhika, Indian Institute of Management Bangalore
• B G Shivakumar, Indian Institute of Management Bangalore

Document Type

Article

Abstract

The cellular industry in India is expected to mature in a few years. Being a third world market, the penetration levels of cell phones cannot be expected to exceed 10-15%. To achieve this penetration rate, services have to be made affordable to the masses and this can be achieved only through increased competition. As a measure of increasing the competition, the regulatory framework has permitted the entry of four players in a circle. Given that some of the existing players have not yet broken even, the question of the viability of four players comes up.

Recommended Citation

Radhika, B and Shivakumar, B G (2002) "A Fourth Cellular Operator?," IIMB Management Review: Vol. 14: Iss. 1, Article 13.
Available at: https://research.iimb.ac.in/imr/vol14/iss1/13

Publication Date

3-1-2002

First Page

27

Last Page

37