Handbook of marketing scales : Multi-Item measures for marketing and consumer behavior research (2nd ed.) by William O Bearden and Richard G Netemeyer, 1998.

Authors

• Mithileshwar Jha, Indian Institute of Management BangaloreFollow

Document Type

Book Review

Recommended Citation

Jha, Mithileshwar (2001) "Handbook of marketing scales : Multi-Item measures for marketing and consumer behavior research (2nd ed.) by William O Bearden and Richard G Netemeyer, 1998.," IIMB Management Review: Vol. 13: Iss. 4, Article 7.
Available at: https://research.iimb.ac.in/imr/vol13/iss4/7

Publication Date

12-1-2001

First Page

138

Last Page

139