Private sector banks : Shaping up

Authors

• Amol Maheshwari, Indian Institute of Management Bangalore
• Shweta Jhajharia, Indian Institute of Management Bangalore

Document Type

Article

Abstract

An important factor influencing the development of private banks was the presence in the early 90s of bothpublic sector banks (PSBs) andforeign banks, with their specificdisadvantages. While thePSBs were often wanting in their quality of service, the activities of foreign banks were (and still are) restricted by the government. Private banks thus cornered the niche where the service-demanding consumer was willing to pay a higher price. By developing a retail focus, they also ensured that their deposit base was firmly established and diversified enough, before they moved on to larger businesses.

Recommended Citation

Maheshwari, Amol and Jhajharia, Shweta (2001) "Private sector banks : Shaping up," IIMB Management Review: Vol. 13: Iss. 2, Article 8.
Available at: https://research.iimb.ac.in/imr/vol13/iss2/8

Publication Date

6-1-2001

First Page

49

Last Page

55