Communication planning : An integrated approach by Sherry Devereaux Ferguson, New Delhi: Sage Publications, 1999.

Authors

• Asha Kaul, Management Development Institute, Gurgaon

Document Type

Book Review

Recommended Citation

Kaul, Asha (2001) "Communication planning : An integrated approach by Sherry Devereaux Ferguson, New Delhi: Sage Publications, 1999.," IIMB Management Review: Vol. 13: Iss. 2, Article 6.
Available at: https://research.iimb.ac.in/imr/vol13/iss2/6

Publication Date

6-1-2001

First Page

123

Last Page

124