Revitalizing the pharmaceutical business : Innovative marketing approaches by R. B. Smarta, New Delhi: Sage Publications, 1999.

Authors

• Swaminathan Subramaniam, Dr Reddy’s group

Document Type

Book Review

Recommended Citation

Subramaniam, Swaminathan (2001) "Revitalizing the pharmaceutical business : Innovative marketing approaches by R. B. Smarta, New Delhi: Sage Publications, 1999.," IIMB Management Review: Vol. 13: Iss. 2, Article 15.
Available at: https://research.iimb.ac.in/imr/vol13/iss2/15

Publication Date

6-1-2001

First Page

118

Last Page

121