Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian edition 1997, pp 208, Price: Rs 175.

Authors

• Shekhar Trivedi, Dr. Gaur Hari Singhania Institute of Management & Research (GHS-IMR)

Document Type

Book Review

Abstract

Today's consumer, better informed and more discerning, recognises and expects excellence, and successful companies are those that are taking steps to meet customer needs and expectations. Customer loyalty is of paramount importance in today's competitive world and building it should be an integral part of business strategy, and an activity involving all the departments of the company. This, in brief, is the message of Ian Linton's book.

Recommended Citation

Trivedi, Shekhar (2001) "Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian edition 1997, pp 208, Price: Rs 175.," IIMB Management Review: Vol. 13: Iss. 1, Article 23.
Available at: https://research.iimb.ac.in/imr/vol13/iss1/23

Publication Date

3-1-2001

First Page

133

Last Page

134