Alyque Padamsee : A Sense of Wonder

Authors

• P N Thirunarayana, Indian Institute of Management Bangalore

Document Type

Personal Perspective

Abstract

A byword in the fields of advertising and theatre, Alyque Padamsee headed the advertising agency Lintas for 14 years before he retired a few years ago. He is now an independent consultant with assignments as varied as Creative Consultant to McCann Ericsson, Communications Advisor to the Andhra Pradesh government, Communications Consultant to the Prime Minister's National Commission on Population, and making social documentaries on Aids and leprosy for the BBC and Doordarshan. In addition to his fifty years in advertising, Alyque Padamsee has been involved in theatre for fifty years, and has recorded his experiences in the autobiography, A Double Life: My First Hundred Years in Theatre and Advertising. Alyque Padamsee spoke to P N Thirunarayana about Life as he sees it: how it should be lived, and how to make the most of one's creative juices.

Recommended Citation

Thirunarayana, P N (2001) "Alyque Padamsee : A Sense of Wonder," IIMB Management Review: Vol. 13: Iss. 1, Article 22.
Available at: https://research.iimb.ac.in/imr/vol13/iss1/22

Publication Date

3-1-2001

First Page

114

Last Page

118