Crafting the strategy: concepts and cases in sategic management by Ranjan Das, New Delhi: Tata McGraw Hill, 2000.

Authors

• S D Kshirsagar, Icfaian Business School, Mumbai

Document Type

Book Review

Abstract

This quotation summarises aptly the dichotomy of approaches to strategy as an encompassing concept and to its implementation in a business. If strategy is a science in all its facets, its descriptive or normative theories could be applied to a business situation. Seminal contributions in this respect made by H Igor Ansoff, Kenneth R Andrews and others, established that ‘sustained performance’ is determined by a firm’s ability to find a fit among its intrinsic capabilities, the environmental factors, and the strategy it adopts. In this sense, strategy is not only contextual but also resource specific. It is, therefore, dynamic and has to change in response to changes in environmental and competence factors.

Recommended Citation

Kshirsagar, S D (2000) "Crafting the strategy: concepts and cases in sategic management by Ranjan Das, New Delhi: Tata McGraw Hill, 2000.," IIMB Management Review: Vol. 12: Iss. 4, Article 4.
Available at: https://research.iimb.ac.in/imr/vol12/iss4/4

Publication Date

12-1-2000

First Page

124

Last Page

127