A Scientist’s tools for business: Metaphors and modes of thought by Robert L Sproull, London: Universities Press, 1999.

Authors

• Swaminathan Subramaniam, Dr Reddy’s group

Document Type

Book Review

Abstract

The purpose of this book as stated on the back cover is to ‘illustrate and explain the connection between everyday business problems and the tools and modes of thought of the scientist’. While enough has been written about how business principles can (and must) be applied for successful commercial R&D, there is very little written about how an understanding of common scientific principles can help business-persons.

Recommended Citation

Subramaniam, Swaminathan (2000) "A Scientist’s tools for business: Metaphors and modes of thought by Robert L Sproull, London: Universities Press, 1999.," IIMB Management Review: Vol. 12: Iss. 4, Article 20.
Available at: https://research.iimb.ac.in/imr/vol12/iss4/20

Publication Date

12-1-2000

First Page

131

Last Page

132