Marketing Mantra: The Real Story of Direct Marketing in India by Vaswar Das Gupta, Prentice Hall of India, 1998, pp 162, Price: Rs.95.

Authors

• Shekhar Trivedi, Gaur Hari Singhania Institute of Management and Research

Document Type

Book Review

Abstract

The book concludes with six real-life personal selling situations and how these were tackled by people in those circumstances, which may be useful for salespersons and managers.

Recommended Citation

Trivedi, Shekhar (2000) "Marketing Mantra: The Real Story of Direct Marketing in India by Vaswar Das Gupta, Prentice Hall of India, 1998, pp 162, Price: Rs.95.," IIMB Management Review: Vol. 12: Iss. 3, Article 21.
Available at: https://research.iimb.ac.in/imr/vol12/iss3/21

Publication Date

9-1-2000

First Page

106

Last Page

107