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IIMB Management Review

Document Type

Article

Abstract

The liberalisation in the Indian economic environment in the 90s has been accompanied by a quiet but firm demand for better management in all spheres of work. The liberalisation process has also opened up the marketplace for all kinds of goods and services, not excluding packaged management systems. We can expect a lot of management being marketed in the new dispensation more suppliers, more products, more brands, more aggressive selling and, lest we forget, more dumping. The consumer needs help in the supermarket to make informed choices. In the management bazaar, too, the consumer could do with some guidance.

Publication Date

6-1-2000

First Page

47

Last Page

56

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