The marketing challenge; by Laura Mazur and Annik Hogg, Hyderabad : University Press, 1998

Authors

Mithileshwar Jha, Indian Institute of Management BangaloreFollow

Document Type

Book Review

Recommended Citation

Jha, Mithileshwar (2000) "The marketing challenge; by Laura Mazur and Annik Hogg, Hyderabad : University Press, 1998," IIMB Management Review: Vol. 12: Iss. 1, Article 11.
Available at: https://research.iimb.ac.in/imr/vol12/iss1/11

Publication Date

3-1-2000